On-demand Series

What subscribers really want (and won’t tolerate)

This isn’t another surface-level trend report. It’s a crash course in what it actually takes to win and keep subscribers in 2025 — based on data from over 1,000 consumers and real behavior across Recurly’s global platform.

Three fast, focused sessions. Fifteen minutes each. Built for growth leaders who can’t afford to guess.

Stop guessing. Start acting on the data that drives real growth.

The Sessions

Episode 1: The truth about acquisition in 2025

Your trial-to-paid conversion rates are dropping for a reason. It’s not your product; it’s your offer. We’ll show the problem that’s killing your acquisition, and the fix to improve conversions today, not tomorrow.

Episode 2: Loyalty is not a vibe — it’s a strategy

If you think great service is enough to keep subscribers, you’re losing revenue. Two-thirds of subscribers churn in the first 12 months. You have a limited window to show real value and build lasting relationships. We'll show you how to build a loyalty strategy that works, even when subscribers consider churning.

Episode 3: Churn is not the end — it’s a revenue lever

What if you could prevent a quarter of your churn with a single feature? You can. We’ll cover the strategies that saved $200M in revenue last year and the three churn triggers you can fix in less than a month.

Spots are limited. Watch live or on-demand — but don’t wait. These insights are reshaping subscription growth playbooks across every major vertical.