Virtual Event

2026 State of Subscriptions: The new rules for retention, AI, and trust

February 5, 2026 / 10 AM PST AND GMT

After years of unrestrained expansion, the world’s subscription brands have entered a new era. Join the waitlist for the definitive event on navigating the trends that will define 2026 and beyond.

AI from start to finish: 43% of consumers are comfortable with AI managing and optimizing accounts
Flexibility drives loyalty: 71% of consumers cite easy cancellation as essential to their subscription decisions
Retention drives growth: Pause usage rose 57% and nearly 3 in 4 paused subscribers return

Drive into the metrics that matter from our exclusive 2026 State of Subscriptions.

Don’t miss this webinar

Benchmarked against the world’s leading brands

The 2026 State of Subscriptions combines Recurly’s analysis of 1,400+ subscription businesses like Paramount+, Twitch, and FabFitFun, along with 60 million subscriptions and proprietary consumer survey data, to deliver the insights you need to succeed.

Pause is a “must have” not a “nice to have”: Retention drives growth. With pause usage spiking, we reveal how to operationalize this feature to extend LTV and turn temporary disengagement into long-term relationships.
The demand for flexibility: 88% of consumers rank value for money as their top factor. We analyze how transparent billing and flexible plans are now the primary drivers of trust.
The first year is “must-win”: Getting someone to sign up is just the start; you need a solid long-term plan to keep subscribers around. A staggering 52% of subscribers bail in the first year. Do you have a strategy to keep subscribers engaged?

This isn't just a collection of trends. It is a roadmap for executives to gain a competitive edge on retention, loyalty, and lifecycle growth.