Quick tips, big impact: optimizing your subscriber lifecycle

There are hundreds (if not thousands) of areas across your subscriber lifecycle that you *could *optimize to drive acquisition, conversion, and retention.

Where should* *you focus and where do you start?

Recurly and House of Kaizen—product, marketing, and data experts—will show you a step-by-step framework for mapping your subscriber lifecycle, where to start optimizing, and quick tips to help your team drive the biggest impact.

From this 20-minute, virtual workshop you'll walk away with:

• A tactical framework for mapping your subscriber lifecycle
• Where to focus your team's efforts to drive revenue - quick tips for big impact
• What subscriber data to use, and how to use it, to drive engagement & LTV

Workshop presenter

Matt Cronin, a founding partner at New York-based House of Kaizen, is a pioneer in subscriber growth through experience optimization. He has devoted his career to building innovations, teams, processes and agency services that deliver on the promise of being a better place to work and a place that works better.