How to Track, Apply, and Optimize Acquisition for LTV

The secret every successful subscription business knows: LTV is "the"metric.

Leading brands know how to track LTV and how to leverage LTV to supercharge their acquisition efforts to drive profitable subscribers from the start, successfully scale, and where to focus efforts for the most significant impact. And, this skill set is unique to the recurring revenue business.

In this workshop, Alycia Simpson, who leads the demand generation function at Recurly, will show how to execute an LTV-driven subscriber acquisition strategy.