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Retention: Your blockbuster sequel to growth
If it feels like winning new viewers is tougher than ever, you’re not wrong. For the media and entertainment leaders tasked with building durable revenue, the old growth script is no longer working. This report provides a data-driven playbook for growth, based on insights from over 2,200 brands and 67 million subscribers.
Greenlight your most profitable sequel: Nearly one in four of sign-ups are actually returning subscribers who already know you. Be readyto re-engage them.
Give viewers an intermission, not a finale: Offering a simple pause option retained 51.7% of at-risk subscribers. How can you put consumers in the driver seat without losing them? Get ready for the second act.
Hire technology as your behind-the-scenes hero: What could automated revenue recovery tools do for your business? You’re leaving millions on the table without the right technology.
The future of growth in digital media isn’t just about winning the acquisition game — it’s about changing the game entirely. Ready to dive deeper and start directing your path forward? Download the report now and get started on your future growth.
Partners: About Hanover Research
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