EMEA faces a unique contradiction: signup success is at an all-time high, yet renewal is the new frontline for churn. Success now requires lifecycle intelligence.
What is inside?
- The power of localisation: PayPal accounts for 27.7% of all transactions.
- The pause effect: Merchants saw a 337% spike in “pause before cancel” usage.
- Smart fraud prevention: 56% of consumers now trust AI to manage fraud detection.
