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Building trust, one payment at a time
For leaders scaling their subscription business, payments are the gatekeeper to trust and conversion. But Europe isn't a monolith. Success requires a localized strategy that speaks to dozens of unique markets. This report provides the data you need, based on insights from over 2,200 brands and a survey of 1,000 consumers.
Unlock the universal key to retention: This report shows you how to turn flexibility — the #1 feature for 62% of European subscribers — into your most effective tool for building long-term loyalty
Speak the local (payments) language: Beyond cards, success means offering Bacs, SEPA, and iDEAL. Are you offering the payment mix your customers trust?
Build a bulletproof defense. Debit cards drive 48% of all failed sign-ups globally. With regulations like Strong Customer Authentication (SCA) in force, you need a smarter approach to fraud that doesn't block legitimate subscribers.
The code to sustainable growth in Europe isn’t just about what you sell — it’s about how you sell it. A localized, flexible, and secure payment strategy is your key to unlocking the market. Ready to build your strategy? Download the report now and get started on your future growth.
About Hanover Research
Founded in 2003, Hanover Research is a global research and analytics firm that delivers market intelligence through a unique, fixed-fee model to more than 1,000 clients. Headquartered in Arlington, Virginia, Hanover employs high-caliber market researchers, analysts, and account executives to provide a service that is revolutionary in its combination of flexibility and affordability. Hanover has been named a Top 50 Market Research Firm by the American Marketing Association every year since 2015. To learn more about Hanover Research, visit www.hanoverresearch.com.