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Your new syllabus for subscriber growth
The eLearning industry faces a critical test: it has massive lifetime value potential but also suffers from the highest churn rate of any vertical. The key to passing is a new retention-focused strategy. This report provides the data-driven study guide you need, based on insights from over 2,200 brands and 67 million subscribers, and a survey of 1,000 consumers.
Ace the first year. A staggering two-thirds of all cancellations happen within the first 12 months. This report delivers a guide to optimizing the onboarding experience and proving your value from day one.
Offer a flexible course load. A rigid model is a recipe for churn. Subscription pause usage surged last year, and this report reveals how top education brands use flexible plans to prevent student dropouts.
Turn dropouts into returning students. The education sector has the highest voluntary churn rate, yet a large percentage learners are actually returning students. Learn the win-back and revenue recovery strategies that re-engage past learners and save at-risk accounts.
For eLearning brands, the lesson is clear: retention isn't an extra credit project; it's the final exam. By focusing on flexibility and the student journey, you can build a best-in-class business. Ready to get the full report card? Download the report and gain a actionable insights for your business!
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Founded in 2003, Hanover Research is a global research and analytics firm that delivers market intelligence through a unique, fixed-fee model to more than 1,000 clients. Headquartered in Arlington, Virginia, Hanover employs high-caliber market researchers, analysts, and account executives to provide a service that is revolutionary in its combination of flexibility and affordability. Hanover has been named a Top 50 Market Research Firm by the American Marketing Association every year since 2015. To learn more about Hanover Research, visit www.hanoverresearch.com.