How the Subscription Economy Has Been Impacted by COVID-19
The data and story behind trials and new subscription growth during the global pandemic.
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The COVID-19 pandemic has wreaked havoc on the global economy, consumer habits (and emotions), and our very way of life—from social-distancing to the tens of millions who’ve suddenly found themselves out of a job. How has this all translated to trends within the subscription economy?
Discover the impacts of COVID-19 to trials and growth rates across six industries: Business & Professional Services, Digital Media & Entertainment, Consumer Goods & E-Commerce, Education, Software, Travel, Hospitality & Entertainment in the latest Recurly Research.
In this exclusive, free special report find out the benchmarks for subscription growth and:
- The surprising impacts to free trials during COVID-19—and the industries most affected
- Trends for new paid subscription growth and conversion rates, overall and in each specific industry
- Insights and explanations for the economic impact each industry has seen
Learn from Recurly’s 10+ years of experience partnering with industry leaders.
With more than a decade of subscription industry experience and partnerships with some of the world’s leading recurring revenue brands and experts, Recurly has a strong grasp on what resonates with consumers. We’ve identified the 10 highly effective, actionable best practices used by the fastest-growing subscription businesses in the world and pulled them together in this quick and handy checklist.
For example, are you allowing your valued customers to pause their subscriptions? Over 50% of consumers would consider pausing a subscription instead of canceling entirely if given the option. Hit all of your acquisition, retention, and growth goals with this quick guide.
Learn from Recurly’s 10+ years of experience partnering with industry leaders.
With more than a decade of subscription industry experience and partnerships with some of the world’s leading recurring revenue brands and experts, Recurly has a strong grasp on what resonates with consumers. We’ve identified the 10 highly effective, actionable best practices used by the fastest-growing subscription businesses in the world and pulled them together in this quick and handy checklist.
For example, are you allowing your valued customers to pause their subscriptions? Over 50% of consumers would consider pausing a subscription instead of canceling entirely if given the option. Hit all of your acquisition, retention, and growth goals with this quick guide.
Discover how to make subscriptions a competitive advantage for your business.
