The key to predictable revenue is more than paywalls.

The benchmark report for Publishing: churn, decline rates, and decline reasons.

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Compiled using metrics from more than 2000 businesses over the last year, Recurly Research is the definitive report for subscription billing metrics, industry benchmarks, and actionable insights for the Publishing industry.

Discover insights for critical metrics in this free Recurly Research Key Metrics report, including:

  • Voluntary and involuntary churn rates, rates by ARP, and the drivers

  • Decline rates, top reasons, and the industries impacted most

  • Recovery rates by decline reason, ARPC, and failure types

Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one.

A churn rate of 5% per month is equal to losing nearly half of your existing customers in a single year—meaning half of your revenue. The effort and expense that went into acquiring, training, provisioning, and supporting those customers are all lost. Moreover, reader revenue models that deliver include churn mitigation strategies. To know where to go you have to know where you are.

Annual subscription billing metrics report median churn on all industries and B2B

You can win back or retain more than 69% of lost subscribers with an effective decline management strategy.

Monetizing paywall strategies and investing in content and subscriber acquisition isn’t enough. Because 15% of your monthly revenue on average is going uncollected due to credit card declines. With more than 2,000 reasons why a payment transaction can fail, recovering that revenue and retaining subscribers can be a massive challenge. Before you can take action to mitigate involuntary churn, you have to understand your payment decline reasons.

Annual subscription billing metrics report decline chart

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