Guide

Ecommerce subscriptions playbook

Is your ecommerce subscription model built to last?

Growth now hinges on customer retention, not just acquisition, amid dropping rates and rising competition. This playbook offers actionable strategies and insights like:

The single biggest lever for subscriber retention that most ecommerce brands overlook
Why your payment strategy may be costing you customers and how to fix it
The simple feature that can prevent more than half of your customers from canceling for good

A retention framework for sustainable growth

This isn’t just a report on trends — it's a tactical blueprint to building a more profitable subscription model. We break down the essential areas every ecommerce leader needs to master in 2025.

Inside, you'll find chapters on:

Diversified plan management: Gain insight into how plan flexibility is good for both your customers and your bottom line
Reducing payment friction: A deep dive into how alternative payment methods can drastically reduce fraud and involuntary churn from failed transactions
Building a retention engine: Actionable guidance on implementing pauses, loyalty programs, and dunning campaigns that keep your customers engaged

Stop churn and build your retention engine.