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Market Insights

Find out about emerging patterns in consumer subscriptions, highlighting growth areas, retention challenges, and shifting preferences across industries. Stay ahead with expert insights, visualized trends, and key takeaways to help businesses refine their subscription strategies for long-term success.

State of Subscriptions 2025

The 2025 State of Subscriptions

2025 Trends and benchmarks for subscription businesses
Discover the future of subscriptions with Recurly

Discover the future of subscriptions with Recurly

Get ahead of the next iteration of the subscription industry with insights.
Discover the future of subscriptions with Recurly

From local to global: Scaling your subscription business across borders

Ready to take your business global? Learn how to make it happen with expert advice.
Subscriber retention and LTV with Alaska Airlines & The Guardian

Subscriber retention and LTV with Alaska Airlines & The Guardian

Hear from leaders at Alaska Airlines and The Guardian, as they unveil their secrets to improve subscriber retention in direct-to-consumer subscription businesses.
How Roku and Output turn failed payments into a subscription growth catalyst

How Roku and Output turn failed payments into a subscription growth catalyst

From operational components to a subscription growth strategy, hear how industry experts reduce churn.
10 dunning best practices

10 dunning best practices

How to improve subscription renewal rates and reduce customer churn.
Boomers to Gen Z: A guide to subscriber preferences

Boomers to Gen Z: A guide to subscriber preferences

Generational subscriber preferences across acquisition, retention, and loyalty.
Churn Analysis

Churn Rate Benchmarks

Gauge the health of your business through detailed, comprehensive churn data.
Top Payment Decline Reasons for E-Commerce

Top payment decline reasons

Benchmark data on the top reasons for payment declines & the impact on transaction success rates.
Endemic Impacts & Trends in Subscriptions: U.S.

Insights to future-proof your business

Understand endemic subscription sentiment about preferences, economic outlook, brand loyalty, payment preferences, and more.
Unwrap the subscriptions: 2023 Holiday trends

Unwrap the subscriptions: Past Holiday trends

Consumer preferences on gift subscriptions to boost acquisition and revenue growth
Digital Media & Entertainment Benchmarks 2022

Digital Media & Entertainment Benchmarks 2022

To offer the most powerful insights, we took a deep dive into our customer data pool, which includes Sling, Twitch, TIME, and more.
Learning Subscription Business Trends & Benchmarks 2022

eLearning Benchmarks 2022

To offer the most powerful insights, we took a deep dive into our customer data pool, which includes Kahoot!, Course Hero, and more.

From the Blog

How Nuuly is redefining fashion—and how Recurly helps power the experience

Netflix’s subscriber bounce back, streaming bundle success & subscription overload

Scaling subscriptions: Building loyalty in a competitive market

Annual Subscription Billing Report

Annual Subscription Billing Report

Discover the right mix of subscription plans and product offerings for your business.
Subscriber Retention Benchmarks

Benchmarks for Subscription E-Commerce

Compare subscription recovery rates by failure type.
Subscriber Retention Benchmarks

Subscriber Retention Benchmarks

Discover subscriber retention strategies that boost recurring revenue.
Subscription Acquisition

Subscription Acquisition Benchmarks

Fine-tune your acquisition efforts.
SaaS Benchmarks for Subscription Plans

SaaS Benchmarks for Subscription Plans

Use our research to help structure your subscription plans and maximize revenue.