INDUSTRY REPORT

The 2026 State of Subscriptions report

See the data behind 76 million subscribers and the trends shaping the subscription industry:

  • The “win-back” revolution: Why 1 in 4 new sign-ups are now returning subscribers, making reactivation your most cost-effective growth lever
  • The “pause” dividend: How top merchants drove a 337% increase in pause usage to save customers who would have otherwise canceled
  • The value of commitment: How annual plans are delivering 50–60% higher revenue per user despite higher renewal risks

Explore the key metrics and emerging trends positioned to define the future, including the pivotal role AI will play in driving innovation across the subscription economy.

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With 77% of consumers holding their subscription counts steady, the brands that win in 2026 will be the ones that master the entire subscriber lifecycle. Download the report to get the insights that matter. 

  • 2026 industry benchmarks: See how your churn and retention rates compare against global leaders in Software, Digital Media, Healthcare, and Education.

  • Revenue hiding in failed payments: In 2025 alone, the Software industry reclaimed over $155 million in revenue through recovery tools, while Digital Media recovered nearly $100 million. Discover the strategies behind these recovery efforts.

  • The AI-driven subscriber: 43% of consumers are now comfortable with AI managing their subscriptions, specifically for fraud prevention and content personalization. 

Ready to see the trends that will define 2026 and beyond? Download the report today!

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