Navigating subscription tech stacks at scale: Insights for product leaders

Watch this on-demand video to hear the panel of subscription experts share about: 

• The critical role of tech stack flexibility to give your subscription business the freedom to offer your subscribers bundle and sharing options 

• Simple, easy, and proven subscription pausing techniques to elevate your dunning strategy and reduce churn

• The proper automations your business must have in place to reduce administrative burdens for your subscribers

• A holistic view of your customer insights to ensure lasting loyalty

Tune into the latest subscription conversation by product leaders

Today, subscriptions are dictated by the environment of its consumers. Especially in the direct-to-consumer space, consumers are demanding subscription experiences that are flexible, personalised, and valuable. Watch this exclusive event with Recurly, Avalara, and Kount on-demand. Hosted at The Ham Yard Hotel, the subscription experts discussed the impact of subscriber needs on building long-term relationships that secure and accelerate long-term revenue growth. 

Scalable subscriptions businesses need a tech stack that delivers

In partnership with Avalara and Kount, Recurly’s EMEA Regional Sales Director John Leslie-Moorby shared proven best practices and revenue-driving tactics of leading subscription brands like SoundCloud to develop lasting subscriber relationships that drive notable business results. The speakers cover vital topics on subscription scalability, such as: 

• Achieving seamless global expansion: Learn how the Head of Operations at True Royalty TV leverages subscriber insights to uncover potential markets for the company to expand beyond the U.K. With the right tools and expertise to move swiftly past tax and compliance barriers, True Royalty TV was able to block fraudsters and enjoy potential threats to the growth of the business. 

• Automating to remove manual burdens: Launching in new markets means staying up-to-date with laws, compliance regulations, and more–which likely means abandoning spreadsheets as they can’t scale with your business. A once costly, time-consuming task can be improved with a tech stack that focuses on even the most complex components of subscription payments, recurring billing, and taxation. Hear from the Senior Director of Sales at Avalara on how this tech transformation is a necessity for subscription businesses.

• Meeting and exceeding consumer expectations: Consumers control the subscription landscape, and recurring revenue businesses have pivoted to a larger focus on retention rather than customer acquisition. Hear more about how to reimagine your business propositions, from plan personalisation to exclusive offerings and promotions, subscribers need to be reminded of the endless value they get in exchange for your product or service.

Sponsored by:

Recurly is the subscription and billing platform trusted by leading brands to grow their recurring revenue faster, smarter, and stronger. Recurly has analyzed data from over 2,200 global brands such as TIME, Sprout Social, Paramount+, and Sling and more than 51 million active monthly subscribers to help create subscriber growth strategies that deliver.

Avalara offers tax compliance software for over 30,000 customers across 95 countries. Catering to small, midsize, and enterprise organizations, Avalara offers affordable pricing, built-in connectivity, and the most up-to-date tax rates and rules.

Kount uses data, advanced machine learning, and years of experience to offer trust and safety technology. Its goal is to help businesses grow safely and confidently, regardless of their industry or challenges.