Welcome back to Subscriptions Weekly–your one-stop newsletter for industry news. This edition covers Walmart’s new perks for subscribers, MoviePass beta relaunch, Subway’s footlong subscription, and PayPal’s new service for charity organizations. 

Walmart+ adds new benefits to boost non-grocery shopping

We’ve seen Walmart revamp its subscription service with extra perks for members, and after last week’s Paramount partnership announcement, the company released Walmart Rewards. This rewards program will allow subscribers to accumulate credits and apply them at checkout for Walmart shopping trips and online orders. Learn more on PYMNTS.

This year's inflation has forced U.S. businesses to find reimagined ways to retain and scale their customer base. Theresa McEndree, Recurly’s CMO, shares actionable insights to never lose a subscriber in our latest webinar. 

MoviePass comes back with some tweaks

After its flashing rise and fall, the movie ticket subscription startup will relaunch in beta. Last Thursday, the MoviePass waitlist opened for the first group of beta users to sign up and start testing the service on September 5. Price ranges from $10 to $30 monthly, giving users credits to use each month to see movies. Read more on Business Insider.

Subway launches footlong subscription

During September, Subway customers can sign up for a $15 “Footlong Pass” to get a 50% off of their footlong purchases when ordered through the app or website with daily digital codes. Get more details at Mass Live.

PayPal debuts Grant Payments for charitable giving

The digital payment company continues expanding into charitable donations with its new product, “Grant Payments,” which allows charities to receive funds from grantmakers with electronic transfers. Learn more on TechCrunch. 

From the Recurly blog: