Small Business Saturday and the trends driving subscription success
Welcome back to Subscriptions Weekly! This week, we’re diving into key developments across industries that are reshaping the subscription economy:
Content creators embracing subscription apps for consistent income
Warner Music Group’s strong subscription revenue growth
Hyundai’s car subscription expansion in Germany
Government and industry measures tackling subscription traps and loyalty issues
Let’s explore how these trends are transforming how we create, consume, and subscribe!
Small Business Saturday: The Twitch Success Story
This Small Business Saturday, we’re celebrating how small businesses fuel the subscription economy. Twitch, once a small business itself, partnered with Recurly to simplify subscription management, scale seamlessly, and shift focus back to innovation. Twitch’s Experience with Recurly:
Integration: “The Recurly part of the integration took less than a day.”
Efficiency: “We shifted resources away from payments and focused on products.”
Scaling: “Their clean, unified API made growth and operations intuitive.”
Small businesses drive innovation and creativity in the subscription economy. Recurly is proud to empower businesses of all sizes to simplify operations, scale confidently, and focus on what they do best.
Content Creators Turn to Subscription Apps for Consistent Income
As ad revenues fluctuate, content creators are turning to platforms like Patreon, OnlyFans, and Substack for reliable income streams. These apps not only offer creators steady revenue but also tools to engage directly with their audiences. Key highlights:
Exclusive offerings like behind-the-scenes content drive subscriber loyalty.
Platforms are innovating with better tools for payment processing and engagement.
Warner Music Group Posts Strong Subscription Growth in FY24
Warner Music Group (WMG) has seen an impressive growth in subscription revenue, thanks to strategic partnerships with Spotify and Apple Music. The company is expanding into new subscription areas beyond music, such as gaming and fitness. What’s driving success?
Expanding to emerging markets with tailored offerings.
Diversifying income streams with non-music content.
Explore more on Subscription Insider.
Hyundai Brings Car Subscriptions to Germany
Hyundai, in partnership with CASi, is introducing flexible car subscriptions in Germany, offering customers short-term access to vehicles without ownership commitments. Why it matters:
Flexible terms appeal to urban, younger audiences.
Technology-driven platforms streamline sign-ups and payments.
Learn more on Motor Finance Online.
Crackdown on Subscription Traps in the UK
The UK government is introducing measures to combat “subscription traps,” such as free trials that convert into costly plans if not canceled. These changes aim to simplify cancellations and save consumers up to £168 annually. Read more on GOV.UK
Want to know what’s driving subscription growth in 2025?
Get the answers from exclusive insights revealed in our 2025 State of Subscriptions Report. Don’t miss out—join the waitlist today.
Subscription Sessions: Now Available On-Demand!
Missed the live event? Here’s your chance to dive into Subscription Sessions: Get Ahead of What’s Next, now available on-demand! Discover actionable strategies, emerging trends for 2025, and insights from industry leaders designed to help you optimize growth, enhance retention, and future-proof your subscription business. Watch now and stay ahead in the subscription economy!
From the Recurly blog
Get ahead of tech challenges: 44% of users cancel due to subscription issues
Highlights from Subscription Sessions: Get ahead of what’s next
A seamless subscriber experience: Barriers to success and how to overcome them
Ditch the spreadsheets: Recurly’s standalone revenue recognition solution available now
Introducing Recurly Knowledge Base: Your go-to resource for self-service support
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