Industry Report

Join the waitlist: 2025 State of Subscriptions report

Want to learn more about the subscription industry and how you can chart your own course? Get ready for an in-depth look and exclusive data about the subscription industry with the 2025 state of subscriptions. Learn the trends that matter, what subscribers want, and the innovations driving change.

Sign up for exclusive first access!

Why join the waitlist?

The 2025 State of Subscriptions Report launches in January 2025 — it's packed with key metrics and benchmarks to help you get ahead of what’s next in the subscription industry. 

  • Get early access to curated insights and data leading up to the launch of the State of Subscriptions.

  • Be the first to know of the launch and receive the report in your email.

Get exclusive follow-up reporting and section breakdowns, so you can gain actionable insights all year round.

What’s in the 2025 State of Subscriptions report?

  • Exclusive data about acquisition, churn, and retention rates across industries, and how sectors are trending for the foreseeable future.

  • Key insights into preferred payments methods, fraud, and loyalty programs to capture and retain subscribers.

  • Key challenges facing direct-to-consumer (DTC) merchants and the most effective strategies to overcome them.

Know where you are going

Explore the strategies and insights offered by Recurly, a platform managing over 63 million subscribers. With data from more than 2,200 brands across various industries, you'll gain critical insights into what subscribers want and how to effectively target them.