Welcome to this week’s edition of Subscriptions Weekly!The subscription world is constantly evolving, and we’re here to bring you the latest stories, trends, and insights. From groundbreaking partnerships to strategies for measuring loyalty, here’s what’s happening right now:

  • Broadcasters and streamers collaborate to overcome subscriber limits

  • Brand loyalty evolves with insights from personalization strategies

  • Cyber Monday streaming deals highlight fierce competition

  • Sonos revamps its app for subscription potential

  • WWE shifts to Netflix for UK audiences

Let’s explore these exciting updates shaping the subscription economy!

Broadcasters and Streamers Forge Strategic Partnerships

Guy Meyers, Director of Customer Success at Recurly, examines how traditional broadcasters and streaming platforms can collaborate to overcome subscriber ceilings. With partnerships like the BBC and Netflix co-producing Wallace and Gromit, these alliances help broadcasters expand their global reach and provide streamers with locally resonant content. Read more here.

Measuring Brand Loyalty in the Subscription Economy

Guy Meyers joined the Performance Digital Podcast as a guest to discuss how brands can strengthen loyalty in today’s competitive subscription market. He shares how personalization, value-driven offerings, and data insights are key to building trust and retaining subscribers. A must-listen for anyone navigating this space! Listen to the podcast here.

Cyber Monday Streaming Deals Highlight Competitive Market

Streaming platforms like Hulu, Disney+, and Peacock rolled out massive Cyber Monday discounts, underscoring the fierce competition to gain new subscribers. These promotions highlight how services are fighting for attention in a crowded market while offering great opportunities for customers to save.Explore the details here.

Sonos Redesigns App, Paving Way for a Subscription Model

Sonos has revamped its app, transitioning to a cloud-based system that enhances usability and signals the potential for future subscription services. This move positions Sonos to align with growing trends in recurring revenue models, offering a seamless user experience. Check it out here.

WWE Moves to Netflix in the UK

Starting January 2025, WWE will stream exclusively on Netflix for UK audiences, marking the end of the WWE Network in the region. This strategic shift aims to leverage Netflix’s extensive reach to enhance engagement and grow its subscriber base. Read the full story here.

Ready for What’s Next in Subscriptions?

Discover the trends driving subscription growth in 2025 with insights from our exclusive 2025 State of Subscriptions Report. Don’t miss the chance to get ahead! Join the waitlist today.

Missed Subscription Sessions? We’ve got you covered

Now available on-demand, dive into actionable strategies, expert insights, and emerging trends to optimize growth and retention while future-proofing your subscription business. Watch now and stay ahead in the subscription economy!

From the Recurly blog