Powering Subscription Success

Guide

Three Factors Driving Churn In Your Subscription Business

Recurly-3ChurnFactors-Image

Get my Guide

Churn is a word that is synonymous with operating a subscription business. With the cost of customer acquisition on the rise, the health of a subscription business is directly tied to its ability to retain its customers and prevent churn. 


In this guide we will explore 

  • External Factors: Whether operating a traditional brick-and-mortar enterprise or a web-based subscription business, a number of external, and often uncontrollable, factors can create churn.

  • Product Value and Fit: Companies typically focus on external factors for churn, but often, the reasons for churn hit closer to home beginning with the product itself.

  • Limited Use Case: Happy customers mean a happy business, right? It depends. While your product may be delivering the value customers are looking for, a better indicator may be found in how your customers actually use the product.

Trusted by Leading Brands

Recurly has been a key advantage for us and an important contributor to our recent success.

Bartosz Olchowka, Head of Development

livechat.svg

Recurly has allowed us to shift quite a few resources away from payments...

Joseph Wecker, Sr. Engineer

twitch.svg