Press Releases

Recurly Launches Faster, More Advanced Subscription Analytics

SAN FRANCISCO – July 13, 2022 – Recurly, the leading subscription management and recurring billing platform, today announced a significant upgrade to its subscription analytics designed to quickly deliver metrics that grow subscription businesses. The platform enhancements enable Recurly customers to accelerate subscription growth, maximize revenue, and minimize churn with faster, more advanced insights.

“Subscription companies must be laser-focused on reducing churn and accelerating growth. That requires real-time access to the metrics that measure progress,” said Jonas Flodh, Chief Product Officer at Recurly. “Recurly customers can now unlock that data, using it to target subscribers with the right products and plans, better manage monthly recurring revenue, and track subscription profitability and lifetime value. In short, our improved data analytics engine makes it simpler to uncover the strategic insights our customers need to be competitive and grow.”

Recurly’s new dashboard data visualization tools deliver comprehensive insights on the health of customers’ subscriptions, helping them explore, analyze, and share real-time business analytics with features like:

  • Faster data: Near real-time refresh with the metrics that matter most  

  • Smarter insights: Filter and segment data by time frame, date range, plans, currency, and more

  • Flexible access: Easily download underlying data within dashboards and reports to append with other data sources

Yellowbrick, the innovative global education company, recently made the switch and has seen an improvement in efficiency when adding new data sets. “The dashboard advancements provide more granular insights within Recurly, and that saves us time and resources by not having to rely on external tools or engaging additional team members to look for immediate signals. The updates help us to harness our data and let us focus on delivering business value,” said Ankit Dhir, Co-Founder and CRO at Yellowbrick. “Recurly’s commitment to innovation and cutting-edge capabilities led to significant increases in our productivity. We now see updates made in minutes versus days. This, along with access to the right information, helps ensure we’ve got the right strategies in place to win in this competitive industry.”

True Market Insider, another Recurly customer and early adopter of the advanced analytics tools, also recognizes the value of the upgraded platform. “One of the most important business metrics to the True Market Insiders team is customer lifetime value (LTV), but our previous method of calculating that value was convoluted and time-consuming,” said Thomas Keller, the company’s Director of Technologies. “With Recurly, we can gauge LTV accurately using current, accurate information.”

Recurly selected Looker, the business intelligence platform from Google, to power its advanced analytics and visualization solution. To learn more about the Recurly subscription management and billing platform and its advanced analytics capabilities, visit

About Recurly

Thousands of innovative companies across digital media, streaming, publishing, SaaS, education, consumer goods, and professional services industries rely on Recurly to unlock transformational growth using subscriptions. Recurly’s all-in-one, integrated platform removes the complexities of automating subscription billing at scale by enabling teams to manage and optimize their subscriber lifecycles with ease. Category-defining companies including Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in recurring revenues, future-proof their recurring billing and payment operations, and recover millions in lost revenue due to churn. Founded in 2010, Recurly is based in San Francisco, with offices in Boulder and New Orleans. For more information, visit

About Yellowbrick

Yellowbrick is a global leader in online education and career exploration for the Arts, Media, Sports, and Entertainment industries. The company develops exciting, accessible online programs in collaboration with top brands and world-renowned universities. Many key influencers in media and culture participate as instructors on the platform; including some of the world’s top entertainment industry professionals connected through Yellowbrick’s recent acquisition of Animation Mentor. Backed by Sony Innovation Fund, University Ventures, Condé Nast, and others, the company’s mission is to help a new generation of talent discover, pursue, and advance career paths that are aligned with the things they love. Find out more at

About True Market Insiders

True Market Insiders is a fast-growing data and investment education firm helping the do-it-yourself investor grow their wealth and take control of their financial futures. We provide readers with a set of data tools designed to show you what the stock market is actually doing. This window into what we like to call the “True Market” allows our readers to spot emerging investment and trading opportunities that Main Street never gets to see. Our data tools are backed by dozens of educational courses and webinars that will teach you exactly how the True Market works—and how to best profit from it. As a True Market Insider, you also have exclusive access to our roster of financial experts who will guide you on the path toward total financial freedom. Find out more at

Back To List