Welcome back to Subscriptions Weekly! This week, we’re exploring the latest developments shaping the subscription economy:

  • The FTC’s Click-to-Cancel rule and its impact on subscription practices.

  • The rise of “Subscription Pausers” and why flexibility is the future of retention.

  • Insights from top tech leaders on how to tackle subscription fatigue and create real valu

Ready to dive into the latest trends and strategies? Let’s go!

FTC’s Click-to-Cancel Rule

Starting in April 2025, the Federal Trade Commission’s (FTC) Click-to-Cancel rule will require subscription businesses to simplify the cancellation process. What’s changing? Companies must offer the same ease for cancellations as they do for sign-ups. This move prioritizes transparency and consumer trust, reshaping how businesses approach retention strategies. Details on the Click-to-Cancel rule.

The Rise of the “Subscription Pauser”

A new trend is gaining momentum: customers are choosing to pause subscriptions instead of canceling. This approach allows users to take breaks while staying connected to services they value. For businesses, this highlights the need for flexible options that cater to customer needs without losing their loyalty. By offering pause features, brands can reduce churn and build stronger long-term relationships. Explore the “Subscription Pauser” trend.

Subscription Sessions: Now Available On-Demand!

Missed the live event? Here’s your chance to dive into Subscription Sessions: Get Ahead of What’s Next, now available on-demand! Discover actionable strategies, emerging trends for 2025, and insights from industry leaders designed to help you optimize growth, enhance retention, and future-proof your subscription business. Watch now and stay ahead in the subscription economy!

Highlights from Subscription Show 2024

Last month, New York City hosted Subscription Show 2024, where leaders from brands like Forbes, The Atlantic, and the NBA shared insights on subscriber growth and retention. Recurly’s experts joined the conversation to explore strategies for optimizing the subscriber experience. Read the full recap here.

From the Recurly blog

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