The subscription economy never stands still,  and neither should your billing strategy. From global market forecasts to new regional regulations, this week’s stories show how the business of recurring revenue is evolving fast. Whether you’re scaling across borders or fine-tuning retention, here’s what’s shaping the next wave of subscription growth.

Payment failures keep stealing revenue, but smarter systems fight back

Recent analysis finds nearly half of subscriber churn stems from failed or declined payments. Brands are investing in orchestration, retries, and tokenization that recover revenue in real time, keeping customers longer without changing acquisition strategy. Read more

Global subscription-billing management market accelerates The market for subscription-billing platforms is expected to grow from $8.5 billion (2025) to $32.8 billion by 2034, driven by automation, flexible pricing, and AI-based revenue operations. As subscription models expand into new industries, companies are prioritizing scalability and multi-currency billing capabilities to stay competitive. Read more

Vendor satisfaction data reveals deep billing platform loyalty Forrester’s new report shows companies rarely replace their billing systems once integrated, valuing reliability and ecosystem depth over short-term features.This reinforces the long-term nature of billing infrastructure decisions, innovation and measurable ROI are becoming the main drivers for entrenchment of systems or rapid changes to meet market demands. Read more

CNN introduces its first unified subscription tier CNN’s new All Access service, launched October 28 at US $6.99 per month, combines live video and news content in one DTC platform. The rollout highlights how media brands continue merging content and billing ecosystems, testing hybrid pricing that connects legacy pay-TV users with digital subscribers. Read more

 LATAM payment innovation fuels subscription expansion Digital wallets and instant-payment rails like Pix are transforming the region’s digital economy, enabling subscription models at scale.As regional adoption soars, subscription businesses are adapting to local currencies, fragmented tax systems, and mobile-first consumer behavior. Read more

Global billing software market set to reach US $9 billion in 2025 Analysts forecast the software layer of subscription billing ( APIs, analytics, and AI-driven tools)  will grow 18.5 % YoY to US $9 billion next year.The segment’s momentum underscores that innovation is concentrating in flexibility, integrations, and smarter automation.Read more

New from Recurly 

Recurly  Release Fall ‘25: Subscriber growth for the AI era

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