From acquisition to adoption: Driving subscriber engagement
Discover the most effective methods and strategies from our esteemed panelists: Danny Peterson, Senior Director at CNBC; Tammi Miller, Director of Lifecycle Marketing at AllTrails; and Dhruv Sondhi, Director of Subscription Growth at Beatport. Industry experts break down how to drive acquisition even in competitive markets. You’ll learn about:
- How to use targeted messaging and personalized content to attract potential subscribers.
- Strategies for converting free trials into paying customers and reducing churn rates.
- The importance of a strong on-boarding process and how to keep subscribers engaged from day one.
- Knowledge about how to better understand what your subscribers want and need.
Panel:
- Danny Peterson, Sr. Director, Direct to Consumer Marketing, CNBC
- Tammi Miller, Director of Lifecycle Marketing, AllTrails
- Dhruv Sondhi, Director of Subscription Growth, Beatport
