From acquisition to adoption: Driving subscriber engagement

Discover the most effective methods and strategies from our esteemed panelists: Danny Peterson, Senior Director at CNBC; Tammi Miller, Director of Lifecycle Marketing at AllTrails; and Dhruv Sondhi, Director of Subscription Growth at Beatport. Industry experts break down how to drive acquisition even in competitive markets. You’ll learn about:

  • How to use targeted messaging and personalized content to attract potential subscribers.
  • Strategies for converting free trials into paying customers and reducing churn rates.
  • The importance of a strong on-boarding process and how to keep subscribers engaged from day one.
  • Knowledge about how to better understand what your subscribers want and need.

Panel:

  • Danny Peterson, Sr. Director, Direct to Consumer Marketing, CNBC
  • Tammi Miller, Director of Lifecycle Marketing, AllTrails
  • Dhruv Sondhi, Director of Subscription Growth, Beatport
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