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What does it take to drive triple or quadruple-digit subscriber growth and dramatic increases in per-subscriber revenue and LTV? It’s more than your pricing model. Success results like these require nailing 3 key areas of your subscription business: acquisition, retention, and efficiency.
Hear from PupBox CEO, Ben Zvaifler and Danielle Gotkis, SVP Marketing, Recurly, as they discuss exactly how PupBox achieved these results.
In this 30 minute video, they cover how PupBox:
Identified their best member and the right combination of promotions, marketing channels, and term length equating to higher conversion rates and LTV
Became more than a subscription box, delivering on value through payment options and engagement programs to increase loyalty and revenue
Aligned strategy and process to business goals, optimizing people and processes to scale and adapt to environments and subscriber needs