By 2023, 75% of DTC brands will have a subscription offering. But the days of one-size-fits-all are long gone. Consumers want to see customized pricing based on their needs and feature set offered. They also want a choice in billing cycles. So, while there is tremendous growth opportunity, offering multiple subscriptions also adds complexity to your acquisition and retention efforts.
Of course, it all comes down to lifetime value. LTV is important for any business, but it’s absolutely critical for subscription-based businesses. How do you provide a subscription experience that motivates loyalty, drives the most value from your subscribers, and can even turn around cancellations?
We brought together a panel of industry experts to share their secrets to driving subscriber growth + LTV in a competitive landscape.
You'll walk away from the conversation with insights on:
The most efficient channels that are driving subscriber growth
How to approach pricing & packaging
Tactics that are driving customer LTV
Strategies to implement during renewals + cancellations
Jeff Bladt, VP of Pricing and Inventory, ClassPass
Logan Dunn, Head of Growth, Wyze
Alycia Simpson, Senior Director of Demand Generation, Recurly
Seth Colaner, Moderator, VentureBeat