Subscribers are rethinking what’s worth paying for. Subscription businesses need to rethink how they earn the next renewal.
The 2027 State of Subscriptions brings together Recurly’s subscription benchmarks and consumer research to explore where growth is moving, what subscribers expect, and how businesses can build relationships that last.
A new year of data. A clearer view of what’s next.
- Growth beyond the first sign-up: Explore the role returning subscribers play in growth —and why cancellation doesn’t have to end the relationship.
- Every subscription has to make the cut: Look beyond subscription fatigue to understand how consumers weigh value and decide what stays.
- The long-term value of flexibility: Discover what happens after subscribers pause — and how their return shapes the value of the relationship.
- Recovery is only the beginning: Follow the subscriber relationship beyond a recovered payment to understand what comes next.
- New agents. Local expectations: Explore how AI assistants and payment preferences could reshape subscription decisions.
Join the waitlist and be among the first to explore the report when it launches on January 12, 2027.
