2026 State of Subscriptions: Software

The software industry is experiencing some of the highest peaks and some of the deepest lows. How do you compare? Find the data you need to beat the competition:

• The acquisition squeeze: The median software acquisition rate has been cut in half since 2019. Find out how the best brands are growing anyway.
• Found money: Software businesses reclaimed $155 million through dunning in 2025. Discover how intelligent payment recovery has become the vertical's most underrated growth lever.
• The trial gap: Software converts just 16.6% of trials into paying subscribers, less than half the industry average. See where the drop-off happens and what the best brands do differently.