2026 State of Subscriptions: Digital media & entertainment

Dive into our benchmark report to understand how to combat churn, how brands are building loyalty, and why millions in revenue could be at stake:

• Engagement matters: 51% of cancellations stem from lack of use, not price, and there are proven ways to intervene.
• Quality over quantity: 40% of loyal subscribers cite exclusive content as their #1 reason to stay.
• Flexibility drives results: 337% more pause usage in 2025, with 3-in-4 returning within months.
• There’s money still on the table: $100M+ recovered in revenue from payment failures in 2025.