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Recurly Launches Gift Subscriptions to Power New Customer Acquisition

A choice of gift options combined with coupons provides subscription businesses with a powerful promotional toolkit for attracting new subscribers

San Francisco, CA – October 12, 2016 – Recurly Inc., the enterprise-grade subscription management platform, today announced the immediate availability of Recurly Gift Subscriptions, which gives subscription businesses an easy, automated way to deliver their products or services in the form of gift cards and gift plans. Combined with Recurly's coupon features, subscription businesses have a powerful set of tools to create compelling promotions to attract new subscribers in the upcoming holiday season and throughout the year.

For a subscription business, its most loyal subscribers are influential evangelists, promoting the products and services they value and enjoy through word-of-mouth, reviews and recommendations. With Recurly Gift Subscriptions, subscription businesses have an easy way to give these fans the ability to purchase favorite subscriptions as gifts, satisfying their customers' gift-giving needs while also acquiring new subscribers in a cost-effective manner.

“Subscriptions strike a chord with givers and recipients who are looking to share the things they love with friends and family,” said Dan Burkhart, CEO of Recurly. “Recurly Gift Subscriptions are an ideal way for businesses to expand their subscriber base while giving consumers the ability to choose the gift option best suited to the needs of those on their shopping lists.”

According to PwC's 2016 Holiday Outlook, gift cards are high on holiday wish lists, with 42% of consumers who participated in the survey expressing a preference for receiving gift cards. Gift cards feature prominently on holiday shopping lists, too, with 32% of surveyed consumers planning to buy gift cards during the holidays.

Producing gift card programs can be complex for subscription businesses. Recurly is the only subscription management platform on the market today that offers a complete and automated gift program, providing businesses with a powerful customer acquisition tool.

With Recurly's Gift Subscriptions, businesses have the ability to implement two gift-giving options:

  • Gift Cards:


    Gift Cards offer a high degree of flexibility as subscription businesses can designate dollar amounts, and recipients have the ability to choose when they would like their new subscription to begin. Automated emails notify the recipient of the gift, remind them to redeem the gift card, and provide renewal information when the gift recipient wishes to continue the subscription using their own credit card information.

  • Gift Plans:


    Gift Plans give purchasers the ability to specify the duration of the gift subscription, with the option of renewing on a recurring basis. The gift plan option is ideal for companies offering physical goods, as the shipment is sent to the recipient at the time of purchase.

“Recurly Gift Subscriptions are a perfect tool to spur customer conversions, turning gift recipients into paying customers, easily and economically,” said Burkhart. “Combined with Recurly's coupon features, subscription businesses have a powerful promotional toolkit to grow their subscriber base and engage with their fans.”

Recurly Gift Subscriptions are available immediately for Professional and Elite customers. Click here to learn more.

About Recurly

Recurly, Inc. delivers enterprise-grade subscription management to thousands of SaaS, media, mobile, consumer goods, productivity and publishing businesses worldwide. Businesses depend on Recurly's ability to cut through the complexity of subscription management to drive recurring revenue growth. Since its launch in 2010, Recurly has deployed subscription billing for thousands of companies in 32 countries, making it the most trusted pure play provider of subscription management services. Recurly, Inc. is PCI-DSS Level 1, SAS 70 / SSAE 16 Compliant. For more information, visit visit our site.

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