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Recurly and Recuro Announce Partnership to Help Businesses Build Faster, Smarter Subscription Models

Combined technology and professional services for high-growth subscription companies

LONDON | SAN FRANCISCO, Calif., February 6, 2023 – Recurly, a leading subscription management and billing platform, and Recuro, a leading subscription business models consultancy, today announced their partnership to combine technology and professional services to meet the needs of high-growth subscription companies. The Recurly software platform, together with the consulting services offered by Recuro, will provide businesses the opportunity to leverage the best in technology and consulting to build and iterate high-growth subscription business models for faster time to value. 

The subscription industry presents great opportunities for companies to create recurring revenue streams and long-lasting relationships with their customers. Building and scaling a subscription business can be complicated and costly without the right technology and expertise. Recurly and Recuro together offer a solution to streamline the process successfully, leveraging both technology and expertise to help joint customers acquire, retain and scale more efficiently.

“Recuro helps companies grow recurring revenues sustainably by providing leading expertise in subscription business models,” says Jonas Åström, CEO, Recuro. “Together, as a certified partner of Recurly, we can help our customers build, grow and operate subscription businesses across industries such as Media, SaaS, ecommerce and the sharing economy.”

As both companies leverage their respective areas of subscription expertise, customers will be able to develop subscription strategies and plans for future success. Together the two companies will focus their partnership within media, SaaS and ecommerce industries, working with depth in the Nordics and Europe to help with customers with expansion opportunities. “Recurly believes that, with the combined success of our two companies, we are able to deliver a superior experience for our customers with industry-leading technology and methodologies, so our customers can more quickly experience an increase in sales, subscriber retention and ARPU” says Oscar Wall, General Manager, EU, Recurly. “This partnership also highlights Recurly's continued focus on expansion across Europe.”

To learn more, please join in the co-hosted webinar, 2023 State of Subscriptions, on 16 February at 11 am GMT. Wall and Åström will lead the discussion, referencing the Recurly 2023 State of Subscriptions report, citing global benchmarks and best practices to provide insights for subscription business growth and expansion.

Recurly provides a flexible and scalable subscription platform to support subscription commerce for thousands of brands globally. For more information, visit

About Recurly 

Thousands of innovative companies across digital media, streaming, publishing, SaaS, education, consumer goods, and professional services industries rely on Recurly to unlock transformational growth using subscriptions. Recurly’s all-in-one, integrated platform removes the complexities of automating subscription billing at scale by enabling teams to manage and optimize their subscriber lifecycles with ease. Category-defining companies including Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in recurring revenues, future-proof their recurring billing and revenue management, and recover billions of dollars in lost revenue due to churn. Founded in 2009, Recurly is based in San Francisco, with offices in Boulder and London. For more information, visit

About Recuro 

Recuro helps companies build, grow and operate their subscription-based businesses. Recuro offers a cross-functional team of experts who believe that the subscription business model is a great way of building sustainable revenue streams and strong customer relationships. Recuro provides services ranging from strategy consulting to growth marketing. For more information, visit and book a call.

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