Press releases

Recurly Announces Strategic Acquisitions of Redfast and Prive to Accelerate the Future of Subscription Growth

__Austin, TX - May 7, 2025__ - [Recurly](http://www.recurly.com), a leading subscription management platform, announced today – fresh off being named Best Subscription Management Platform by 2025 SubSummit – that it has acquired the Shopify-first subscription platform [Prive](https://www.tryprive.com/) and subscriber engagement personalization tool [Redfast](https://www.redfast.com/). With these additions, Recurly becomes the first and only subscription management suite to fully integrate billing, payments, analytics, real-time subscriber engagement, and ecommerce subscription management.

Recurly Unveils Next-Gen Product Suite to Shape the Future of Subscriptions

BROOMFIELD, Colo., AND AUSTIN, Texas. – April 16, 2025 – [Recurly](https://recurly.com/), a leader in subscription management, today unveiled its most transformative and innovative product release to date. Announced live at its flagship virtual conference, Subscription Sessions, Recurly introduced its powerful new AI-powered growth engine, Recurly Compass; a Shopify integration that provides enterprise-grade support for ecommerce subscriptions; and new plug-and-play payments functionality designed to streamline global scale and conversion.

Recurly and Nuuly Announce Expanded Partnership to Drive Customer-Centric Innovation

BROOMFIELD, CO. and AUSTIN, TX - (MAR 12, 2025) - [Recurly](https://recurly.com/), a leader in subscription management and billing platform, and [Nuuly](https://www.nuuly.com/), the innovative clothing subscription rental service, today announced the two brands’ expanded partnership bringing flexible, sustainable, and highly-personalized fashion subscription services to U.S. consumers.

Retention Tops Trends in Recurly’s 2025 Industry Report

BROOMFIELD, Colo. and LONDON - (JAN 16, 2025) - Recurly, a leader in the subscription management and billing platform, today released its ninth annual State of Subscriptions report. The report analyzes data from millions of consumers providing deep insight into the massive subscription economy’s evolution. This report offers strategies and one-of-a-kind solutions for merchants to overcome the industry’s ever-evolving nature and subscription challenges to drive growth.

Recurly Appoints Industry Leader Priya Lakshminarayanan as Chief Product Officer to Drive Next-Generation Subscription Platform Innovation

BROOMFIELD, Colo. and LONDON – October 8, 2024 – Recurly®, a leading subscription management platform, today announced the appointment of Priya Lakshminarayanan as Chief Product Officer (CPO). Lakshminarayanan, who brings more than two decades of experience leading product organizations, will accelerate the company’s mission of empowering brands to stay ahead of evolving subscriber expectations.

Recurly Unveils Suite of AI-Driven Tools to Accelerate Subscriber Growth and Elevate Subscriber Experience

BROOMFIELD, Colo. and LONDON – September 18, 2024 – Recurly® today announced its own brand evolution, significantly enhancing its platform to further its mission of empowering brands to stay ahead of evolving subscriber expectations. Leveraging years of experience processing billions in subscriptions transactions and interactions, and harnessing the power of artificial intelligence (AI), the company reveals Recurly Compass. This suite of AI-driven tools will deliver personalized, proactive insights, empowering subscription teams to swiftly identify and act on new growth opportunities.

Recurly Expands C-Suite With New Chief Customer Officer, Rachel Sheriff

SAN FRANCISCO — July 9, 2024 – Recurly, a leading subscription management and billing platform, has added a strategic C-suite hire to the executive leadership team with the appointment of Rachel Sheriff as Chief Customer Officer (CCO). Sheriff has extensive experience building and scaling global customer success organizations and will serve as a strong advocate of Recurly’s customer-first culture.

Recurly Lifecycle Engagement Empowers Brands to Meet Subscribers Where They Are, Transforming Subscriber Growth and Fueling In-App Experiences

San Francisco, CA – June 5, 2024 – In a strategic move to reshape the consumer subscription landscape, Recurly, a leading subscription management and billing platform, announces a partnership with Redfast, the industry leader in subscriber personalization and engagement. This collaboration brings the power of two platforms together to create a lifecycle engagement tool that drives proactive, personalized in-app experiences to keep subscribers engaged and increase brand loyalty.

Recurly Study Finds Consumer Payment Experience is Critical for Subscription Growth

SAN FRANCISCO, CA — May 14, 2024 — Recurly, a leader in subscription management and recurring billing solutions, today announced the release of a commissioned study conducted by Forrester Consulting on behalf of Recurly. Titled "The Payment Experience Is Critical To Subscriber Growth And Retention," the study sounds the alarm on pervasive payment challenges flatlining consumer subscription growth, with a staggering 100% of surveyed businesses acknowledging the detrimental impact of failed payments.

Recurly Strengthens C-Suite; Appoints Lina Tonk as Chief Marketing Officer

SAN FRANCISCO — April 23, 2024 – Recurly, a leading subscription management and billing platform, is proud to announce the appointment of Lina Tonk as Chief Marketing Officer (CMO) to its executive leadership team. Tonk brings two decades of experience in high-growth software companies and an impressive track record of marketing leadership.