What subscribers really want (and won’t tolerate)

Episode 1: The truth about acquisition in 2025

Your trial-to-paid conversion rates are dropping for a reason. It’s not your product; it’s your offer. We’ll show the problem that’s killing your acquisition, and the fix to improve conversions today, not tomorrow. 

Episode 2: Loyalty is not a vibe — it’s a strategy

If you think great service is enough to keep subscribers, you’re losing revenue. Two-thirds of subscribers churn in the first 12 months. You have a limited window to show real value and build lasting relationships. We'll show you how to build a loyalty strategy that works, even when subscribers consider churning.

Episode 3: Churn is not the end — it’s a revenue lever

What if you could prevent a quarter of your churn with a single feature? You can. We’ll cover the strategies that saved $200M in revenue last year and the three churn triggers you can fix in less than a month.

Featured Speakers:

• Matt Cronin, Founding PartnerHouse of Kaizen

• Robbie Kellman Baxter, Expert Subscription Strategist and ConsultantPeninsula Strategies

• Mary Rosberg, VP, Growth EvangelistRecurly