Welcome to the Recurly product tour.
We'll discuss the ways Recurly helps you manage and grow subscriber TV through integrated tools and actionable insights.
LTV is simply the money an average scriber spends over the course of the relationship.
Naturally, businesses want to maximize this number.
But there are hurdles fragmented customer data and insights, upgrading and downgrading subscriptions mid cycle, inability to offer flexible plans and managing churn.
That's why Recurly focuses on providing the tools, workflows, and visibility to communicate effectively with subscribers at every point in their journey, along with the flexibility to meet changing subscriber expectations.
Let's start at the heart, subscribers.
Account store the entire recurly history of your customer and as the entry point for working with a customer's billing information, subscription data, transactions, invoices and more.
Customers rightly get perturbed when it's difficult to sign up for a new subscription, and they get even more annoyed when it's hard to change or cancel it.
That's why Recurly makes it simple for subscribers to create a new subscription.
And then later change it.
Postponent, pause it, or cancel Happy subscribers may even consider adding a second or third subscribe option and recurly makes that easy too.
You can even include them all on the same invoice if the customer wants.
Another way Recurly helps you build LTV is by supporting account hierarchies.
So when a big company with multiple locations, for example, wants to foot the bill for all its satellite locations.
And last, but definitely not least, recurly helps you to delight subscribers with our subscriber wallet feature. The wallet allows subscribers to assign different payment methods to different subscriptions.
Or for specific one time transactions.
The wallet feature shows your subscribers that you understand that businesses operate in different ways and you've built in the flexibility to handle it.
Remember we said poor communication is a buzz kill for LTV, so we're currently does something pretty special.
We both automate communications so you're sure they happen when they're supposed to happen, And we allow you to customize communications so they're personalized to both your customer and your brand identity.
Communication, accommodation, and respect are essential to building customer lifetime value, and they're built into Recurly.
This is the show me the money part of this video.
Recur doesn't just give you the resources to grow your subscription business, we give you insights into why, where, and how much it's growing.
Recurly packs its platform with a comprehensive suite of subscription KPIs, reports, and insights that allow you to look at your subscription business from the top down, bottom up, inside out, and outside in.
We're talking insight into metrics like total subscribers.
Total subscriptions.
Turn rate, subscriber LTV, Net subscriber change, and dozens more.
Recurly is the subscription management and billing platform trusted by global and growing direct to consumer brands to grow their revenue faster, smarter, and stronger.
Learn more about how to keep a good thing growing at recurly dot com.
