Welcome to the Recurly product tour.
We'll discuss the ways Recurly lowers churn and helps merchants recover lost revenue. Through integrated tools and actionable insights.
Churn is the enemy of every subscription business, but churn can be unintentional and even preventable.
Recurly solves both involuntary churn with our automatic account updater, intelligent retry and stunning campaigns.
And voluntary churn with subscription life cycle functionality like loyalty programs, downgrades, and pause features.
The first way we fight churn is with our account updater. Monitoring and updating customers' credit cards when necessary.
This proactively lowers churn by updating a credit card before a failed billing attempt, streamlining the customer's experience.
You can easily enable this feature for every gateway we support.
Recurly will automatically apply the latest card information for updated expiration dates, and updated credit card numbers.
Capturing all update events in the account's history.
We also cut churn with our payment retry engine.
There are over two thousand ways a card payment can fail.
Using machine learning, Recurly creates intelligent retry schedules tailored to each declined transaction.
Recurly's engine is really smart, leveraging massive amounts of data and years of experience from thousands subscription businesses, providing billions of data points that continuously train our engine to determine the best retry opportunity.
Recurly further helps reduce churn with subscriber wallets and backup payment features.
This provides an alternative payment instrument if the primary payment fails.
Next up, Recurly helps reduce churn with personalized dunning management.
Optimizing and automating communications to customers when a payment fails.
With work early, you can create customized done in campaigns for specific plans and customer cohorts.
Such as annual and monthly plans or free trials.
Easily change payment email intervals, number of email attempts, email templates.
And the next steps if payment is not collected.
When a customer considers cancellation or a different plan, Recurly helps personalize that experience to reduce churn, including options such as subscription downgrade.
Postponent.
Or a tiered pricing discount for targeted customers, or a subscription pause.
Which, interestingly, fifty two percent of surveyed customers said they'd use instead of canceling.
Finally, how good is recurrently helping merchants recover otherwise lost revenue.
In two thousand twenty two, Recurly helped its customers recover one billion dollars in revenue.
Saving seventy four percent of at risk subscribers.
And added, on average twelve months to a subscriber's lifetime after recovery.
Once recurly is configured, you can track a performance. Easily compare voluntary versus involuntary churn trends.
Drill into specific causes of churn.
And manage done in campaign performance.
Recurly provides high impact tools and actionable analytics to drive long term subscriber relationships.
Recurly is the subscription management and billing platform trusted by global and growing direct to consumer brands to grow their revenue faster, smarter, and stronger.
Learn more about how to keep a good thing growing at recurly dot com.
