How Media & Publishing Brands are Driving Growth Through Subscriptions

Depending directly on your audience through subscriptions is one of the most sustainable ways publishers are growing, especially as ad revenue becomes more volatile.This expert panel will discuss the trends shaping the industry throughout COVID-19 and how media & publishing brands are finding opportunities and growth within their subscription offerings.

The panelists will cover how to:

• Approach creating new membership and subscription plans

• Continually engage and build relationships with your subscribers

• Optimize billing and payments to increase conversion and reduce churn