Unlocking 515% ROI: Subscription tactics by Findmypast’s Product Leader
In this fireside chat with Greg Jenkins, Head of Product at Findmypast, you’ll hear about:
Proven tactics for creating and delivering a seamless subscriber experience
The need to experiment, learn, and iterate with plan personalisation options, subscription plan flexibility, and more
How to make the most of dunning management in your subscription business to improve your dunning rate by 11% and decrease your payment failure rate by 12% like Findmypast
The right questions to ask when looking for the right subscription management and recurring billing platform for your business, whether that means building your own or outsourcing with a partner
Tried-and-true tips on how Jenkins achieved a 515% ROI for Findmypast with the help of Recurly
Creating the ideal subscriber experience is a multi-step process that includes innumerable facets of your recurring revenue business. The end goal is a subscriber experience that puts customer satisfaction at the center–one that is frictionless, provides subscribers with the right options at the right time, and creates an environment that encourages repeat purchases and customer loyalty. From customer acquisition strategies to subscriber retention best practices and even a variety of payment methods, creating a revenue-generating subscriber experience requires all hands on deck.
“[Subscriptions are] constantly changing, and you need the flexibility to look ahead, look at what markets are doing, look at what the future’s holding, look where you want to go as a business.” - Greg Jenkins, Head of Product, Findmypast
For Jenkins, Findmypast, a London-based genealogy website dedicated to uncovering family records and creating memorable stories, had outgrown its homegrown solution and needed bigger and better options to remain competitive in the marketplace. Findmypast’s current infrastructure was lacking the elasticity and scalability the company needed to create the ideal subscriber experience its customers desperately needed.
In this fireside chat, Jenkins walks us through the story of how Findmypast got to where it is today–a 5% increase in conversions by simply offering more payment methods, which led to a 19% increase in mobile registrations on top of other successes. Listen to the story to learn about the entire evaluation process from start to finish and how Jenkins solved 84% of the brand’s problems (and counting) in its first nine months with Recurly.