Your dunning process already recovers what it can — and then gives up. What's left behind is real, recoverable revenue and real, winnable customers, walking out the door for a reason that has nothing to do with your product. Vindicia Retain + Recurly closes that gap, with no disruption to the customer experience.
Typical annual renewals still failing after dunning
Of customer lifetime lost per involuntary churn
Of "lost" revenue is actually still recoverable
Recovered annually once brands close the gap
A card gets declined. Your dunning process tries. It fails again. Then it stops trying — and so do you.
That subscriber isn't gone because they wanted to leave. They're gone because a payment failed and nothing after that point was built to catch it. Multiply that across every renewal cycle, every month, every year — and the number gets large fast.
Traditional dunning has a ceiling
Even the strongest retry and dunning logic eventually exhausts its options and moves on. What looks like a permanent decline is often still recoverable — but only with issuer and network-level intelligence dunning alone doesn't have access to.
End-of-life revenue quietly disappears
Once a subscriber's payment is written off as unrecoverable, that revenue — and that customer relationship — is gone for good. Most brands have no systematic way to catch this last, largest pool of failed transactions before it's written off.
Acquisition spend is being wasted, not just underperforming
Every dollar spent acquiring a subscriber is wasted the moment that subscriber churns involuntarily. It's not a marketing problem — it's a payments gap, and it's one of the few churn causes that's fully fixable without touching your product.
It doesn't show up on a dashboard — until it's large
Involuntary churn rarely gets flagged as its own line item. It hides inside "overall churn" until someone runs the numbers and finds a seven- or eight-figure gap that had been there the whole time.
Recurly recovers the majority of subscription revenue through smart dunning. Vindicia Retain picks up exactly where that process stops — recovering what traditional dunning writes off, with no added friction for your subscribers.
Recurly
Intelligent retry & dunning logic
Majority of revenue recovered pre-Retain → Recurly's smart dunning already recovers the majority of subscription revenue through optimized retry schedules — the strong foundation this partnership builds on.
Vindicia Retain
End-of-life recovery, powered by issuer intelligence
$16M recovered per year, top performer → Vindicia Retain picks up exactly where dunning ends, using issuer and network intelligence to recover transactions traditional retry logic has already given up on.
Joint Capability
No disruption to billing or subscriber experience
Zero changes to subscriber experience → Retain operates invisibly at the end of the existing dunning process. Subscribers never see a difference — they just don't churn as often.
Vindicia Retain
Pay-for-performance, continuously improving
100% tied to results, not flat fees → Pricing is tied directly to recovered revenue, and performance improves over time as the models learn more about your subscriber base and payment patterns.
From high-volume streaming to churn-prone beauty boxes to high-growth wellness subscriptions, every one of these brands had the same problem: subscribers churning silently after dunning gave up. Here's what closing that gap was actually worth.
Global video streaming service
Challenge: High volume of recurring payments and risk from failed transactions.
Massive revenue protection at scale.
Subscription beauty box
Challenge: Retaining price-sensitive subscribers in a competitive market.
Meaningful retention gains in a churn-prone segment.
Health & wellness subscription
Challenge: Maintaining retention in a high-growth subscription model.
Direct impact on customer lifetime value.
Vindicia Retain is purpose-built for subscription businesses across industries where end-of-life churn is quietly eroding recurring revenue.
Most teams don't know the number until someone runs it. Talk to a Recurly + Vindicia Retain specialist — we'll map your current dunning process against Retain and show you exactly how much end-of-life revenue is currently being written off.
Get started today