How do you stack up against OTT industry churn benchmarks?

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Compiled using metrics from more than 2000 businesses over the last year, Recurly Research is the definitive report for subscription billing metrics, industry benchmarks, and actionable insights for the OTT industry.

In this free Recurly Research Key Metrics report, discover insights on critical metrics, including:

  • Voluntary and involuntary churn rates, rates by ARP, and the drivers

  • Decline rates, top reasons, and the industries impacted most

  • Recovery rates by decline reason, ARPC, and failure types

Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one.

The key to winning the Streaming Media market share: low churn rates. A churn rate of 5% per month is equal to losing nearly half of your existing customers in a single year—meaning half of your revenue. And the effort and expense that went into acquiring, training, provisioning, and supporting those customers are all lost. But what is a low churn rate for OTT?

See how you stack up against OTT industry churn benchmarks.

Annual subscription billing metrics report median churn on all industries and B2B

You can win back or retain more than 69% of lost subscribers with an effective decline management strategy.

Investing in content and subscriber acquisition isn’t enough. Because 15% of your monthly revenue on average is going uncollected due to credit card declines. With more than 2,000 reasons why a payment transaction can fail recovering that revenue and retaining subscribers can be a massive challenge. Before you can take action to mitigate involuntary churn, you have to understand your payment decline reasons.

Annual subscription billing metrics report decline chart

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