Is your SaaS business growing profitably?

The definitive benchmark report covering churn, decline rates, and more for SaaS.

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Compiled using metrics from more than 2000 businesses over the last year, Recurly Research is the definitive report for subscription billing metrics, industry benchmarks, and actionable insights for SaaS.

In this free Recurly Research Key Metrics report, discover insights on critical metrics, including: 

  • Voluntary and involuntary churn rates, rates by ARP, and the drivers

  • Decline rates, top reasons, and the industries impacted most

  • Recovery rates by decline reason, ARPC, and failure types

Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one.

A churn rate of 5% per month is equal to losing nearly half of your existing customers in a single year—meaning half of your revenue. For SaaS businesses who are fighting the noise in flooded markets and battling for fast platform adoption, churn is one of, if not the most critical metrics. What is a “good” churn rate for SaaS? And where do you fit in the market?

Annual subscription billing metrics report median churn on all industries and B2B

You can win back or retain more than 69% of lost subscribers with an effective decline management strategy.

15% of your monthly revenue on average could be going uncollected due to credit card declines. With more than 2,000 reasons why a payment transaction can fail recovering that revenue and retaining subscribers can be a massive challenge. Before you can take action to mitigate involuntary churn, you have to understand your payment decline reasons.

Annual subscription billing metrics report decline chart

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