The 2nd Highest Churn Rates of Any Subscription Industry

Uncover key metrics for churn and other critical KPIs for Consumer Goods and DTC businesses.

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Compiled using metrics from more than 2000 businesses over the last year, Recurly Research is the definitive report for subscription billing metrics, industry benchmarks, and actionable insights for Consumer Goods and DTC businesses.

Discover insights for critical metrics in this free Recurly Research Key Metrics report, including:

  • Voluntary and involuntary churn rates, rates by ARP, and the drivers

  • Decline rates, top reasons, and the industries impacted most

  • Recovery rates by decline reason, ARPC, and failure types

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