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Recurly Announces Acquisitions of Redfast and Prive

Have you heard? We just made two major acquisitions: Prive is now Recurly Commerce (flexible Shopify-native subscriptions), and Redfast is now Recurly Engage (personalized subscriber messaging and retention).

Both are built to help teams grow smarter and move faster—whether you’re scaling DTC, exploring Shopify, or looking to drive more LTV.

Recurly Announces Acquisitions of Redfast and Prive

Navigating the latest FTC regulations

As subscription businesses evolve, so do the regulations that guide them. The FTC’s latest update to the Negative Option Rule introduces a few new standards for how businesses manage consent and cancellations.

Watch our recent Lunch & Learn session, where we discussed how to prepare using Recurly’s built-in tools and best practices.

Highlights include:

  • What the new rule entails
  • How to configure your Recurly instance
  • Practical steps your team can take to ensure a smooth transition

This on-demand session is ideal for teams across marketing, operations, legal, and customer experience.

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Recurly release: Spring edition '25

50+ product innovations from Recurly designed to help you grow smarter, move faster, and scale globally.

  • Grow Subscription Revenue: AI (and experience) to fuel growth at every stage, from acquistion to retention. Always know what step to take next to deliver personalized subscriber journeys that engage and convert shoppers.
  • Increase Speed to Market & Reduce Operational Costs: Today’s consumers expect more from the brands they love. That means remaining flexibile and adapting quickly to their needs.
  • Scale to New Markets, Payment Types & Subscribers: Winning in global markets means adapting products to meet the diverse demands of global consumers.

More payment options to help you scale globally

Boost conversion with PayPal Complete

Our PayPal Complete integration makes checkout seamless with PayPal, Venmo, Apple Pay, Google Pay, and major cards—all in one setup. Boost conversions, reduce churn, and expand globally with trusted, flexible payments.

Learn more

Customize your checkout with Stripe Elements

Recurly’s Stripe integration streamlines your checkout with customizable components, offering regional payment methods and one-click payments. Enhance global reach and boost conversions with a seamless, personalized experience.

Learn more

Expand into India with Seamless UPI Payments

Unlock access to millions of consumers in India with Ebanx UPI AutoCollect. Offer fast, secure, and widely adopted real-time bank transfers, making it easier for customers to subscribe and pay with their preferred local payment method.

Learn more

More powerful payment updates

Worldpay LATAM: Now it’s even easier to leverage credit cards on Worldpay! 

Card on File enhancements: Updates designed to improve your transaction success rates.

Adyen Components EA: We’re now recruiting for early interest in our newest checkout integration. Click here to sign up! 

…and coming next month: Klarna BNPL and  FreedomPay POS! 

Product roadmap webinar

Fresh off the press! Get exclusive insights from Recurly’s leadership on our latest product innovations and what’s ahead on the roadmap.

Watch now

Subscription Sessions: Spring edition

Join Recurly’s virtual industry conference to gain insights from top subscription experts on proven strategies to accelerate subscriber growth.

Watch now

State of Subscriptions report

Download Recurly’s annual industry report covering the latest benchmark data across payments, acquisition, and retention.

Read now