Welcome back to Subscriptions Weekly! This week, we review the ad tier and password-sharing crackdown efficiency, Peloton’s subscriber losses, Apple Podcast's new creator tools, and the subscription pricing for the travel and hospitality industry. Let’s dive in. Why streaming services are pushing subscribers to ad tiers With better margins and...
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Although key performance metrics such as your customer retention and subscriber growth rate are important, many would argue that nothing is as vital as Monthly Recurring Revenue–after all, it is what makes the subscription business model so appealing. This one stat can offer you a vantage point for developing...
This blog post is in collaboration with Avalara. In the fast-paced world of the streaming industry, businesses constantly strive to remain competitive and adaptable to change. This dynamic market brings internal and external challenges that demand careful attention and strategic planning. Among the challenges that businesses in the streaming...
Maintaining a steady revenue stream is crucial for long-term success in today's competitive business landscape. Subscription companies often invest their resources in marketing, sales, and customer acquisition strategies to boost revenue. However, revenue leakage is a frequently overlooked aspect that can impact the bottom line. Subscription revenue leakage refers to...
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Welcome back to Subscriptions Weekly! This time, we review how streaming brands stack up in subscribers and revenue, why profitability is more than just subscriber growth, and why we might see more streaming mergers in the future. We also review Apple’s ecosystem driving customer loyalty and the FTC click-to-cancel amendment....
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Welcome back to Subscriptions Weekly! This week, we review the price increase in streaming companies, Spotify’s new integration with Patreon for pay-walled podcasts, and the Q2 results for streaming video on-demand (SVOD) brands like Paramount+ and Disney+. Let’s dive in! Why are streaming companies raising prices? Companies are being squeezed...
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From streaming services to box-of-the-month kits to software applications, subscriptions are the preferred way for consumers to access convenient products and services. However, companies must meet the preferences across generations to achieve sustainable growth in this competitive landscape. Understanding the demands and expectations of each subscriber cohort is key to...
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Welcome back to Subscriptions Weekly! This week, we look back at the Q1 and Q2 results for leading media subscription brands–the results are surprising. We also check on X Blue, former Twitter Blue’s, new feature to hide checkmarks. Warner Bros. Discovery loses 1.8M subscribers amid Max rebrand Warner Bros. Discovery...
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Why are subscriber analytics important? Subscription analytics are crucial for overall business growth. It enables businesses to stay competitive and relevant in a rapidly evolving digital landscape where customer preferences and behaviors are continually changing. With the right set of data, you can, among other things: Find valuable insights into...
In the subscription business, winning a customer is only the beginning. If you're ready to take serious steps to reduce customer churn rates, there's a lot of good news. It takes some work, but it pays off. Noticeably in your monthly recurring revenue and customer feedback surveys. 1. Analyze why...
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