As subscription products become increasingly popular, consumers demand seamless experiences that prioritize flexibility and convenience. Businesses must adapt quickly to meet these expectations–bringing new challenges for technology and engineering teams. While robust subscription management and recurring billing can remedy many issues, technology leaders face one question: whether they should build...
With subscription popularity soaring over the last few years, consumers increasingly demand a frictionless subscriber experience. If it isn’t optimized at every touchpoint, you increase the risk of losing new customers and retaining existing ones. While comprehensive subscription management and recurring billing can remedy many issues, most companies face one...
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Welcome back to Subscriptions Weekly! This time, we review how streaming companies can get smart about retention–combatting churn and subscription fatigue effectively. We review Netflix’s Q3 results and its plans to raise prices, and X’s upcoming test for a $1 annual subscription. Let’s dive in! The streaming world needs to...
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Welcome back to Subscriptions Weekly! This time, we review how bundles have helped subscription companies–especially in the digital publishing sector–to increase their customer base. We check on X’s subscription tiers test, Amazon’s “Buy Again” feature, and Netflix UK’s slowed-down growth. Bundling up: The secret to subscriber success Top news organizations...
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Did you know that 90% of the top-grossing apps in the Apple App Store monetize their products through subscriptions? It’s no surprise that companies are turning to recurring revenue models to propel growth. In fact, 62% of businesses already have–or are developing–a mobile app. While it's a bold...
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Welcome back to Subscriptions Weekly! This time we review the impact of the SAG-AFTRA strike on streaming services. We check on TikTok and Meta’s ad-free subscriptions, and Spotify’s audiobook benefits for subscribers. What’s a subscriber? The writers’ deal makes that question more important The guild’s deal with the Alliance of...
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Welcome back to Subscriptions Weekly! This time, we review Prime’s plans for ad-free streaming options, X’s new features for Premium members, Netflix’s last red envelope send, and Meta’s VR subscription bundle. Amazon to roll out ads on Prime Video in 2024 Prime Video will join streaming rivals in rolling out...
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The digital subscription economy is expected to reach $1.5 trillion by 2025. Both digital and traditional businesses like hotels and automotive companies are shifting to a recurring business model to improve customer loyalty. As the industry matures, consumers have higher expectations when choosing subscription services, demanding smooth, predictable, convenient...
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Welcome back to Subscriptions Weekly! This time, we review the potential X subscription service, Disney+’s subscriber shortfall, Roblox's new in-experience subscriptions, Snapchat+’s user growth, and Revel’s successful fundraising for car subscription expansion. Twitter, now X, is moving to a small monthly subscription Elon Musk discussed his plans for X–he said...
The holiday season is near, and both businesses and consumers are preparing for the upcoming festivities. While economic conditions may affect spending, 53% of consumers are interested in giving gift subscriptions this year, according to our recent survey for 2023 holiday shopping trends. We asked 2,000 consumers in the...
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