Credit vs. Debit
B2B vs. B2C
Usage Trends
Decline Rates
Decline Reasons
Recovering Revenue
Average Card Distribution, All Recurly Sites
All Sites
Credit
61%
Debit
39%
What did we analyze?
Of the thousands of transactions Recurly processes, the average subscription business will see the majority of payments from credit cards.
Average Card Distribution, All Recurly Sites
Business to Business (B2B)
Credit
65%
Debit
35%
Business to Consumer (B2C)
Credit
53%
Debit
47%
Subscription businesses in the B2B space see more purchases via credit cards. But for B2C businesses, the split is much more even, with only a slight skew towards credit cards.
Card Type as a Percentage of Total Transactions
Credit
Debit
Consumers and businesses tend to choose one payment type and stick to it. There’s no evidence that buyers are moving from one payment method to another.
Decline Rates for Credit vs. Debit Cards
Credit
Debit
Decline rates over time tend to be fairly stable, hovering within a 3% window for both credit and debit cards.
Reasons for Debit and Credit Card Declines
Credit
Debit
Credit
Debit
Credit
Debit
Percent of Total Revenue Recovered by Recurly for All Declined Transactions
Credit
Debit
Recurly 'recovers' revenue from failed transactions through our proprietary retry logic and Account Updater tools, letting us regain significant revenue for our customers which would otherwise have been lost to unsuccessful renewal payments.
And how Recurly makes it possible.
Recurly is a great piece of software for our company. The insights they provide make it easy to stay on top of our recurring monthly customers.
Vincent Powers, Senior Financial Analyst, Main Street Hub