C-suite insights on balancing subscription growth with business efficiencies

Every organization is looking for ways to drive growth while improving business efficiencies across people, processes, and technology. Utilizing these levers intelligently to accelerate digital transformation and improve customer experience is paramount. No one knows this better than CxOs of subscription companies. 

Watch a 45-minute panel discussion featuring subscription-industry executives from Recurly, Scentbird, and Leapfin. They will dive into the challenges and opportunities associated with growing B2B and B2C subscription businesses and share strategies and tools that enabled their companies to scale audiences and revenue.

In this discussion, you will learn about

• How to create customer centricity across people, processes, and technology to boost brand equity and grow share of wallet 

• Ways to balance customer acquisition and retention focus while maintaining a close watch on your subscribers’ evolving preferences and needs 

• Critical KPIs for monitoring growth and identifying opportunities for business efficiencies