Maximize Revenue

Make sure you’re getting all the revenue you deserve with Recurly’s sophisticated tools for managing subscription plans, promotions, churn, and fraud.

Decline and Churn Management

Minimize Declines to Maximize Revenue

Every subscription business encounters credit card declines. They increase churn, reduce your revenue, and can negatively impact your subscriber relationships.

The Recurly Revenue Optimization Engine utilizes machine learning to create a tailored process to repair failed credit and debit card transactions. Our exclusive technology can improve transaction success rates and recovers revenue that would otherwise be lost—up to 12% on average each month.

This technology, combined with our Account Updater and Automated Dunning process, lets you focus on growing your subscriber base while we focus on maximizing your revenue.

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Plan Management

Create as Many Plans as You Need

Unleash new revenue possibilities by creating an unlimited number of subscription plans. You may choose to offer a variety of different billing cycles and/or pricing tiers to provide increased options for your customers.

Give your customers the flexibility to purchase single or multiple subscription plans and combine them with one-time products or services. Recurly will consolidate everything into a single transaction, invoice and customer confirmation email.

Handle Upgrades and Downgrades With Ease

As your customers upgrade or downgrade their plans or change billing cycles, Recurly takes care of automated customer communications, proration of payments, as well as the management of billing each customer according to plan.

Your customers can also add or remove add-ons after subscribing, and Recurly will handle the proration of mid-period payments, customer email confirmations and account updates to your system.

Coupons and Discounting

Flexible Tools to Attract and Engage Customers

Discounted price promotions and "special offers" provide flexibility to both attract new customers and engage existing ones. Recurly makes it easy to define and manage numerous promotional offers in a simple console interface so that you don’t spend time customizing your billing to sync with your marketing needs.

Learn more about creating coupons and discounts
Read our blog post series about coupons

Percentage & Total Dollar Discounts

Easily apply percentage discounts or take fixed dollar amounts off the price of a subscription.

Limit Total Redemptions

Limit your offers to a fixed number available, and automatically monitor the count until the promotional code is no longer valid.

One-Time, Fixed Period or Evergreen Offers

Easily apply promotions to a fixed number of billing periods (25% off for the first 6 months), or apply the discount throughout the duration of a subscription.

Multiple Coupons Per Account

Allow customers to redeem more than one active coupon on their account at a time.

Bulk Unique Coupons

Create thousands of unique codes so you can track the effectiveness of your campaigns.

Restore and Edit Coupons

Flexibility to edit existing coupons and restore expired coupons to make them redeemable again.


Flexibility to Upsell Products and Services

Bring in additional revenue by upselling one-time products and services with your subscription plans. Let your customers purchase complementary one-offs when subscribing to your product or service.

Gift Subscriptions

Gain New Customers by Using the ‘Social Proof’ of Gift Subscriptions

Recurly Gift Subscriptions let your most engaged customers “share the love” by purchasing gift plans or gift cards for their friends and family. Gift Subscriptions are an extremely economical customer acquisition route and a great way to build a base of loyal subscribers who appreciate the ‘social proof’ provided by gift subscriptions.

Learn more about our gift subscriptions

Customer Lifecycle Management

Automate Customer Communications

Automating customer communications ensures that your customers get the information they need to understand charges and changes related to their subscriptions. Recurly automatically notifies your users via system-generated emails sent on behalf of your business, ensuring fast, efficient transmission of key account information.

Recurly emails are highly customizable to reflect the 'voice' of your brand. Our communication systems ensure that you communicate promptly with your customers for any event related to their subscription.

Fraud Management

Protect Your Business and Your Profits

Recurly Fraud Management gives subscription businesses the power to automatically identify and address fraudulent transactions. Businesses safeguard their profit by minimizing chargebacks, and prevent card-not-present, account takeover, and account creation fraud.

Learn more about Recurly Fraud Management

Trials and Setup Fees

Easily Configure Trial Periods & Setup Fees

Offering a free trial is a great way to give prospective customers a sample of your product or service before they commit to a paid subscription plan. Easily configure free trial programs including the length of the trial period, whether or not to require payment information up front, and free trial coupons for redemption on any plan.

Setup fees are also easily configurable in Recurly. If your business requires a setup fee, you simply indicate the amount required as you define each subscription plan.


Clear Communications to Keep Your Customers Happy

Effectively engage with your customers to convert free trial customers to paying customers. Recurly automates the communication process so that your customers are not surprised when they receive their first invoice, while you remain in full compliance with laws governing trial programs that lead to paid subscriptions.

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